A Historically Black College Is a Terrible Thing to Waste
 Tom Robinson, at Today's Campus, prepared this brief status sheet about HBCUs. What’s wrong with this picture? Historically Black Colleges and Universities (HBCU) and colleges who are members of the United Negro College Fund (UNCF) cost less, offer a culturally rich environment, enjoy bigger gains in academic attainment and graduate more African American students proportionately than historically white schools. Yet most HBCU schools are struggling even more than their Predominantly White College (PWC) counterparts. And black students are less likely to enroll in them than previously.
Regional SCUP Events! Enjoy the F2F company of your colleagues and peers at one of three SCUP regional conferences this spring: Labels: HBCUs, recruitment, resource and budget planning, retention
Successful Admissions Prospecting Tips from Presidents
Today's Campus repackages 9 brief interviews with campus presidents who excel in one way or another at admissions prospecting. The combined ages of the nine campuses represented here may well approach a thousand years. Each shares a common characteristic--a hands-on president, who is intent on the school's remaining a strong competitor. Each knows the value of having a particular distinction. And each campus has mastered at least one admissions prospecting tactic. These are really brief quotes apparently taken from longer interviews. Each paragraph has a bolded key phrase, and those are: articulation agreements, simultaneous dual admission and enrollment at more than one school, external partnerships, internet advertising agencies, carefully refined leads, recruiter motivation tactics, referrals from alums, focus on sustainability, location and employment assistance, and welcoming unusual combinations of studies.
Regional SCUP Events! Enjoy the F2F company of your colleagues and peers at one of three SCUP regional conferences this spring: Labels: academic planning, admissions, enrollment planning, presidents, prospecting, recruitment
Can You Influence Students' 'Willingness to Pay'?
Potential students and their families are arguably the most important part of the 'external environment' (along with competitors and the state for publics) that needs to be paid careful attention to in SWOT analyses as well as other parts of strategic planning. This article from University Business by Kathy Kurz, James Scannell and Samantha Veeder talks about how institutions differentiate themselves, as well as the best ways to persuade your 'customers' that your institution offers substantial Return on Investment (ROI): "When the perceived benefits are high, the family is much more willing to pay, sometimes beyond what the FAFSA indicates as the EFC. But when the educational experience and benefits are viewed more as a commodity, willingness to pay is lower." Labels: branding, differentiation, recruitment, return on investment
|
