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Sunday, September 28, 2008

Ten Reasons Why Colleges and Universities Undertake Campus Master Planning (And How to Align Your Campus Planning Effort to Best Address Them)

Ten Reasons Why Colleges and Universities Undertake Campus Master Planning (And How to Align Your Campus Planning Effort to Best Address Them)
by Michael S. Rudden

Abstract: Aligning the campus master planning effort to address specific questions of why you are planning in the first place will ensure that your planning effort is successful by the terms that you define.
Common shortcomings were found among the reviewed RFPs. These included over- prescribing the expected planning process instead of the desired planning outcomes, lack of clarity as to the expected level of involvement in campus and community outreach and approval efforts, and an implied need for sophisticated space and facilities assessment tools that the institution may not be committed to maintaining. Too often, insufficient information was provided to determine if special expertise should be included on the planning team, such as a traffic engineer, real estate advisor, academic planner, facilities assessment specialist, or economic development planner. Incomplete descriptions of existing institutional data, studies, and facilities documentation required assumptions that, if misinterpreted, could be expensive to overcome once planning started. However, the most common shortfall was a requested scope of planning that was not aligned with the institution’s likely resources.
Citation: Michael S. Rudden. 2008. Ten Reasons Why Colleges and Universities Undertake Campus Master Planning (And How to Align Your Campus Planning Effort to Best Address Them). Planning for Higher Education. 36(4): 33–41.

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