Squeeze Play: How Parents and the Public Look at Higher Education Today

This new report from the National Center for Public Policy and Higher Education (in collaboration with Limina) is essential reading for those scanning higher education's external environment. Ouch, in a section titled "the Bloom Is Off the Rose," this report says:

Although the public still has positive feelings about higher education, with 51% giving four-year colleges a grade of good or excellent (as compared to only 37% who give secondary schools similar grades), there are some signs of fractures in the public’s long love affair with colleges and universities.
In focus groups conducted for this project, we heard, for the first time, a number of people saying that colleges and universities are “just like a business” —more concerned with money than with education