Beyond the Bond Campaign

Subtitle: "Public relations efforts should continue after a bond passes. Once the votes are counted the real work begins." Read it here. It's all too easy to assume that since you know what's getting done and what's not, and why, that everyone else does, too, including the voters. Not so! "Communication is key, according to Jennifer Aries, district director of public information and marketing for the Chabot-Las Positas Community College District in California's East Bay. "The work really begins the day after the bond passes. Both internal and external communications are critical, so it's important to have a communication plan in place that will serve both audiences." She points out that faculty, staff, and students are emotionally invested in an institution and the future results of the bond measure, making it important to keep them informed of all that is happening around them."