Driving Your Budget Message
Writing in University Business, president John J. "Ski" Sygieski of Mt Hood Community College (and chair-elect of the American Association of Community Colleges) shares a few useful items about how to best communicate about budget issues:
We’ve all heard the phrase “communication is a two-way street,” and in the best of times, that street is wide open, allowing communication to pass freely between individuals. However, when budget crises arise or times otherwise get tough, the street seems to narrow. People get nervous, and there is much more anxiety involved in the communication process. If the street is suddenly closed because administration is fearful of communicating bad news, there is a massive traffic jam and accidents and fatalities begin to occur. Whether good or bad, institutions must embrace the “communication is a two-way street” philosophy and stay connected with their constituents.
Labels: academic leadership, community colleges, financial crisis, recession, resource and budget planning
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