Why So Many Minds Think Alike: The Neuroscience of Conformity

Recent brain image research supports new understanding of why people tend to go along with the majority view, even if that is clearly incorrect. This kind of brain research is a must-understand for people whose jobs require them to manage planning conversations with large groups of people. The story highlights are listed as: "New study looks at how people change opinions of the beauty of images"; "Brain imaging shows group opinion actually shifts perception in the brain"; "Solomon Asch studied conformity in famous experiment in 1950s"; and Researcher: Rethink committees that decide by unanimous consent." Here's a link to a popular article about the research and here's a brief video on the research.