The Science of Irrationality: Why We Humans Behave So Strangely

More brain stuff to ponder:

To try to remain aware of our irrationality in situations where we have a strong tendency to act irrationally. This is easier in situations where we have a history of acting irrationally. For instance, since we are all realizing that we’re not saving enough for retirement maybe it is time to take action and force ourselves to behave better. One way to do this is by having money automatically transferred from our checking account into a retirement savings account at the beginning of each month—essentially taking the decision outside of our consideration so that we don’t even give ourselves the opportunity to think about spending money that we know we should save. As a result of putting such plans in action, our behaviors will coincide with our intentions.