"Greater Expectations" from Students and Their Families

This Business Officer article is by Karla Hignite:

Striking the right balance between fulfilling students’ wants and giving them what they need is a complex undertaking, especially when confronting today’s tech-attuned consumers. Mission, audience, and institutional philosophy play a part in the decision matrix determining campus offerings. And, while leaders focus on the need to communicate the real value and purpose of higher education to a new generation of students and their families, they must also come up with the goods.